{"id":643,"date":"2025-03-19T13:38:14","date_gmt":"2025-03-19T13:38:14","guid":{"rendered":"https:\/\/dimerian.com\/?p=643"},"modified":"2025-05-05T04:19:15","modified_gmt":"2025-05-05T04:19:15","slug":"why-great-sales-begin-with-the-right-people","status":"publish","type":"post","link":"https:\/\/dimerian.com\/?p=643","title":{"rendered":"Why great sales begin with the right people"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"643\" class=\"elementor elementor-643\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6cc14e8 e-con-full e-flex e-con e-parent\" data-id=\"6cc14e8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-cb9fcbb e-con-full e-flex e-con e-child\" data-id=\"cb9fcbb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-74d2d43 e-con-full e-flex e-con e-child\" data-id=\"74d2d43\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b3b250 elementor-widget elementor-widget-image\" data-id=\"5b3b250\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"418\" src=\"https:\/\/dimerian.com\/wp-content\/uploads\/2025\/03\/blog-post_-1024x535.png\" class=\"attachment-large size-large wp-image-658\" alt=\"\" srcset=\"https:\/\/dimerian.com\/wp-content\/uploads\/2025\/03\/blog-post_-1024x535.png 1024w, https:\/\/dimerian.com\/wp-content\/uploads\/2025\/03\/blog-post_-300x157.png 300w, https:\/\/dimerian.com\/wp-content\/uploads\/2025\/03\/blog-post_-768x401.png 768w, https:\/\/dimerian.com\/wp-content\/uploads\/2025\/03\/blog-post_.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-af76f10 e-con-full e-flex e-con e-child\" data-id=\"af76f10\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-897ccc7 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"897ccc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Why great sales begin with the right people<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fd1edd elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"8fd1edd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tWhat\u2019s the first thing most companies look for when hiring for sales? That undeniable charm. The type of person who could sell ice to a penguin.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-347d5fe e-flex e-con-boxed e-con e-parent\" data-id=\"347d5fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72a9866 elementor-widget elementor-widget-text-editor\" data-id=\"72a9866\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We live in a time where tech rules everything, including sales. Communication is instant, databases are endless, and reaching out to potential customers is easier than ever. It\u2019s hard to imagine a world without these conveniences, but not too long ago, sales meant knocking door-to-door, trying to figure out where your target audience was even hiding.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But here\u2019s the catch: <\/span><b>reaching someone isn\u2019t the same as connecting with them.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c0ad18 elementor-widget elementor-widget-heading\" data-id=\"1c0ad18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tech Can Help\u2014or Hurt<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b885fc6 elementor-widget elementor-widget-text-editor\" data-id=\"b885fc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The more layers of automation, tooling, and data you add, the more potential you technically have to amplify your sales efforts, right? But without care, these layers can also create a disconnect between you and your client. If poorly implemented, the tools meant to help you communicate can become barriers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And that\u2019s where many businesses stumble. It\u2019s easy to get caught up in flashy software and optimized processes, focusing on <\/span><i><span style=\"font-weight: 400;\">what<\/span><\/i><span style=\"font-weight: 400;\"> you can do, instead of <\/span><i><span style=\"font-weight: 400;\">how<\/span><\/i><span style=\"font-weight: 400;\"> you do it. And no matter how great your tools are, the wrong people using them will drag you further from your goals\u2014and cost you time and money in the process.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c1427c elementor-widget elementor-widget-heading\" data-id=\"0c1427c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Your Team: The Last, Most Important Link\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3b876a elementor-widget elementor-widget-text-editor\" data-id=\"d3b876a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Building the right sales team is how you prevent this disconnect. You need people who:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Understand your mission<\/b><span style=\"font-weight: 400;\"> and can translate it into meaningful conversations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Genuinely care<\/b><span style=\"font-weight: 400;\"> about solving customer problems, not just hitting quotas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Value connection,<\/b><span style=\"font-weight: 400;\"> creating strong relationships between your company and your clients.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><br \/>These are the qualities that bridge the gap between tools and results. Without the right people, even the best strategies, technologies, and processes are just empty frameworks. The team is the last piece of the chain\u2014and it\u2019s the one responsible for closing the loop between you and your customers. If that piece fails, everything else falls apart.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3fb454 elementor-widget elementor-widget-heading\" data-id=\"c3fb454\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Right People Make All the Difference<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12ba9a1 elementor-widget elementor-widget-text-editor\" data-id=\"12ba9a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">On top of that, the perfect sales team isn\u2019t about hiring the most experienced or the most tech-savvy people. It\u2019s about finding those who align with your company\u2019s values and mission. You need people who care about building connections, see sales as more than a transaction, and take end-to-end responsibility for making your customers happy. People like this will challenge themselves to deliver value to both you and the customer. With a team like this, tools will amplify your efforts instead of acting as a crutch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, before investing in the next shiny piece of tech, ask yourself: do you have the right people to make it work? Because when it comes to sales, people aren\u2019t just a piece of the puzzle\u2014they\u2019re the cornerstone of your success.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0856014 e-con-full e-flex e-con e-child\" data-id=\"0856014\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e13cc4 elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"6e13cc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/dimerian.com\/wp-content\/uploads\/2024\/11\/Kate-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-486\" alt=\"\" srcset=\"https:\/\/dimerian.com\/wp-content\/uploads\/2024\/11\/Kate-150x150.png 150w, https:\/\/dimerian.com\/wp-content\/uploads\/2024\/11\/Kate.png 160w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f5248d e-con-full e-flex e-con e-child\" data-id=\"9f5248d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5078806 elementor-widget elementor-widget-heading\" data-id=\"5078806\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Kate Taranova<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c340b1 elementor-widget elementor-widget-heading\" data-id=\"1c340b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div 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elementor-widget elementor-widget-posts\" data-id=\"275429c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-703 post type-post status-publish format-standard has-post-thumbnail hentry\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/dimerian.com\/?p=703\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/dimerian.com\/wp-content\/uploads\/2025\/04\/May-20-2025-1-300x157.png\" class=\"attachment-medium size-medium wp-image-770\" alt=\"\" srcset=\"https:\/\/dimerian.com\/wp-content\/uploads\/2025\/04\/May-20-2025-1-300x157.png 300w, https:\/\/dimerian.com\/wp-content\/uploads\/2025\/04\/May-20-2025-1-1024x535.png 1024w, https:\/\/dimerian.com\/wp-content\/uploads\/2025\/04\/May-20-2025-1-768x401.png 768w, https:\/\/dimerian.com\/wp-content\/uploads\/2025\/04\/May-20-2025-1-1536x803.png 1536w, https:\/\/dimerian.com\/wp-content\/uploads\/2025\/04\/May-20-2025-1.png 1800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/dimerian.com\/?p=703\" >\n\t\t\t\tIs Too Much Money Bad for Startup\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJune 11, 2025\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Startups dream of a fat funding round\u2014the kind that has founders posting celebratory pics with oversized checks. But here\u2019s the twist: Too much cash can do more harm than good. While it feels like a blessing, it often ends up being a subtle curse. Why? Because abundance has a way of softening urgency and derailing focus.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/dimerian.com\/?p=703\" aria-label=\"Read more about Is Too Much Money Bad for Startup\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-696 post type-post status-publish format-standard has-post-thumbnail hentry\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/dimerian.com\/?p=696\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/dimerian.com\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-Apr-23-2025-10_12_44-PM-300x200.png\" class=\"attachment-medium size-medium wp-image-701\" alt=\"\" srcset=\"https:\/\/dimerian.com\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-Apr-23-2025-10_12_44-PM-300x200.png 300w, https:\/\/dimerian.com\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-Apr-23-2025-10_12_44-PM-1024x683.png 1024w, https:\/\/dimerian.com\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-Apr-23-2025-10_12_44-PM-768x512.png 768w, https:\/\/dimerian.com\/wp-content\/uploads\/2025\/04\/ChatGPT-Image-Apr-23-2025-10_12_44-PM.png 1536w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/dimerian.com\/?p=696\" >\n\t\t\t\tTalk Is Cheap, But Numbers Speak\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 30, 2025\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Sales is a thrilling game. The buzz of endless conversations, exciting pitches, and new leads can make you feel like you\u2019re on the verge of something big. But here\u2019s the reality check: unless those conversations turn into measurable results, all that noise might just be an expensive echo.<\/p>\n<p>So, how much do numbers really matter in sales? Spoiler alert: a lot.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/dimerian.com\/?p=696\" aria-label=\"Read more about Talk Is Cheap, But Numbers Speak\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-643 post type-post status-publish format-standard has-post-thumbnail hentry\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/dimerian.com\/?p=643\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/dimerian.com\/wp-content\/uploads\/2025\/03\/blog-post_-300x157.png\" class=\"attachment-medium size-medium wp-image-658\" alt=\"\" srcset=\"https:\/\/dimerian.com\/wp-content\/uploads\/2025\/03\/blog-post_-300x157.png 300w, https:\/\/dimerian.com\/wp-content\/uploads\/2025\/03\/blog-post_-1024x535.png 1024w, https:\/\/dimerian.com\/wp-content\/uploads\/2025\/03\/blog-post_-768x401.png 768w, https:\/\/dimerian.com\/wp-content\/uploads\/2025\/03\/blog-post_.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/dimerian.com\/?p=643\" >\n\t\t\t\tWhy great sales begin with the right people\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMarch 19, 2025\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>What\u2019s the first thing most companies look for when hiring for sales? That undeniable charm. The type of person who could sell ice to a penguin.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/dimerian.com\/?p=643\" aria-label=\"Read more about Why great sales begin with the right people\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What\u2019s the first thing most companies look for when hiring for sales? That undeniable charm. The type of person who could sell ice to a penguin.<\/p>\n","protected":false},"author":2,"featured_media":658,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why great sales begin with the right people - Dimerian<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dimerian.com\/?p=643\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why great sales begin with the right people - 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