What’s the first thing most companies look for when hiring for sales? That undeniable charm. The type of person who could sell ice to a penguin.

What’s the first thing most companies look for when hiring for sales? That undeniable charm. The type of person who could sell ice to a penguin.

Ah, the classic chicken-and-egg dilemma: what comes first, product delivery or sales?

With 2025 knocking on the door, you might be wondering, “Is now the right time to sell?”

Sales best practices for your business context or why one should always remember the basics.